About Us
Welcome to True Texas Merch, where the spirit of Texas comes alive! We’re more than a family-owned store—we’re passionate about connecting everyone to the rich culture, unique flavors, and legendary brands that make Texas unforgettable. Originally from Utah, we made the journey to Texas, set down roots, and have spent the last few years falling deeply in love with everything this amazing state has to offer.
Our journey began as we explored the treasures of Texas, from iconic roadside stops at Buc-ee’s, brimming with local charm, to the incredible finds at H-E-B that make Texas kitchens something special. We couldn’t keep these experiences to ourselves. We wanted our family, friends, and the wider world to feel the same joy and pride that Texas has brought to us. That’s why True Texas Merch was born—to celebrate Texas with everyone who loves it as much as we do and to share its wonders with those just discovering its magic.
With our children by our side, we’re on a mission to inspire a whole new generation of Texas enthusiasts, teaching them to love the people, products, and pride that make this state so remarkable. At True Texas Merch, each product we offer has been carefully chosen to represent the best of Texas, letting you bring a piece of the Lone Star State into your home, wherever you may be.
True Texas Merch isn’t just about products; it’s about community and connection. We believe in sharing the spirit of Texas in every package we send, bringing the warmth, heart, and soul of Texas into the lives of our customers. We’re here to make sure everyone who shops with us feels a part of the Texas story, one beloved brand at a time.
Thank you for supporting our family and sharing in our journey. Together, let’s spread the love for Texas—celebrating its brands, its people, and its boundless pride!